After Shivaji (2007), the first ever Rajnikanth movie that enjoyed a similar pan-India hype In Chennai city, theatres that come under the Chengalpet region plan to run shows from 1 am or 4am, with a total of seven shows, while multiplexes in the city are unlikely to run early morning shows.
Some 500 screens in US (including 250 each screens for Tamil and Telugu versions) also shows how the industry wants to capitalise on the first day itself, even if the audiences abandon it eventually. Kabali will be releasing in more than 750 theatres across the state including some 40 screens in Chennai region alone. While north India fetched the producers around Rs 15 crore, another Rs 50crore is the pre-release recovery from the branding alone. And he reveals the approximate figures of theatrical rights – Telugu – Rs 32 crore, Malayalam – Rs 7.5 crore and Kannada- Rs 10 crore. “Theatrical rights from Tamil Nadu alone crosses Rs 65 crore, almost the total budget of the movie,” said an insider. If the industry reports are to be believed, this Rs 70 crore movie has already ensured a pre-release recovery of Rs 200 crore, from various rights including theatrical rights, branding, satellite and audio, unmatched for any other Tamil films in the past. While a usual big film in Tamil film industry costs a minimum of Rs 70 to 80 crore, sources in the Kabali team say their budget was well within Rs 70 crore or less than that – thanks to a relatively new face production team including the director, cinematographer and musicians – and cost-effective locations in Malaysia and Chennai.
#KABALI FULL MOVIE IN TAMIL TV#
With media firms including print, TV and radio stations joining the Kabali fever, one wonders what is so special about this Rajinikanth movie that even aircrafts are painted with Kabali posters ahead of its release. If Kabali fails, said a theatre owner, there may be some new releases on August 5. Movies starring Dhanush and Vijay Sethupathi are the next two major releases scheduled on August 12. The next 21 days will also belong to Kabali with no major movies around. So Kabali will be a solo release on July 22 in Tamil Nadu and could play alone till August 5. On July 22, when it is slated for a world wide release, its minimum success in the box office is already ensured because there are no major movie releases for the next two weeks from the day of the films release, said an insider of team Kabali. They say a whopping number of industries benefit from a movie release like Kabali in Tamil Nadu. “The signature song ‘Neruppu Da’, according to film buffs, seems most apt at least for the industry as Kabali literally sets it on fire. WATCH: Rajinikanth’s Kabali Releases: Catch The Fan Frenzy & Audience Review While corporate and IT firms have made bulk bookings, theatres restricted under a slab of Rs 120 slyly instigate viewers to buy the tickets for Rs 500, for a ‘package’ of popcorn, snacks and soft drinks along with a Kabali ticket. Ticket prices for the first two or three days have gone from Rs 300 to Rs 500 in many places except multiplexes in Chennai city.
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